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Home » Alphabet Spins Off ‘Moonshot’ Supply Chain Project

Alphabet Spins Off ‘Moonshot’ Supply Chain Project

A MONTAGE OF PHOTO IMAGES SHOWS VARIOUS TRANSPORTATION MODES

Image: iStock/ipopba

April 17, 2025
SupplyChainBrain

Alphabet, the company that owns Google, has made an independent company of its in-house project Chorus, which it says is focused on making the global supply chain more efficient, according to Business Insider.

Chorus, formally launched in March 2022, was formed inside Alphabet's famed X moonshot lab, which tries to make technological breakthroughs by pursuing hugely ambitious and often zany ideas. Chorus announced its independence in an April 15 statement, saying that Series X Capital led Chorus’ funding, “as the team scales its suite of AI driven orchestration tools to radically transform how we make, move, and manage the world’s goods.”

Chorus’ roots were in an earlier X moonshot project, Project Delta, that focused specifically on the global food supply chain, using AirTag and Bluetooth technology, among others. Its stated goal was “developing new sensor technology, software and machine learning tools to radically improve our real-time understanding of where physical goods are located, where they are needed, what state they are in, and how they are used.”

In March 2022, Swiss transportation giant Kuehne+Nagel announced a partnership with Chorus, with the goal of offering Kuehne+Nagel Road Logistics customers “real-time solutions and granular, prescriptive insights into the health and state of their global supply chain and logistics operations.”

"The next big milestones are making our visibility, condition monitoring and remote inventory management services generally available," Suresh Vishnubhatla, Chorus CEO, told Business Insider.

X — formerly Google X — has spun up projects such as Alphabet's self-driving company Waymo and its drone delivery business Wing.

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